Altruism in Animals and Humans Why Do We Help Other People? When Darwin introduced his theory of natural selection - often referred to as 'survival of the fittest' - he revolutionized and crystallized thought and theory in regards to how traits evolve in species.
Aversion Therapy Aversion therapy uses the behavioral approach principles that new behavior can be 'learnt' in order to overcome addictions, obsessions or, as demonstrated in Kubrick film A Clockwork Orange, violent behavior.
Behavioral Approach The behavioral approach is based on the concept of explaining behavior through observation, and the belief that our environment is what causes us to behave differently or suffer illnesses.
Memory and Association Has someone you know come up to you in the street, and try as you might, you just could not remember this person's name? Put Names and Faces together and don't forget names again with this associative memory technique.
Craik & Lockhart (1972) Levels of Processing Theory Traditional theories of memory segmented human memory into different stores for example, the multi-store model with sensory, short-term and long-term stores. Find out how Craik & Lockhart's Level's of processing theory opposes this.