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Altruism More Likely in Affluent Areas - Study

Altruism More Likely in Affluent Areas - Study

... altruism may even have held an evolutionary advantage: an individual who is willing to help another member of their group might expect to see their help reciprocated when they struggle later on. Moreover, altruism amongst members of a ...

Do Animals Experience Emotions?

Do Animals Experience Emotions?

... of altruism to prevent the hunger of a peer, Trivers found that these acts of goodwill were provided on the condition that the favor would be returned when food was needed in the future. Trivers described this behavior as reciprocal ...

Evolutionary Approach in Psychology

Evolutionary Approach in Psychology

... for altruism which has been offered is that altruism acts are often carried out with the expectation that they will at some point in the future be reciprocated (Trivers, 1971).6 Gerald Wilkinson from the University of Maryland found that ...

Behavioral Approach

Behavioral Approach

... about altruism in humans and what animal altruism tells us about ourselves. More... Conditioning: How conditioning affects human behavior. Conditioning Fight-or-flight response: How this acute stress response has evolved as a vital survival ...

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Psychology Articles Index

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Psychology of Choice

Psychology of Choice

... altruism.9 Elsewhere, Nudge Theory has been employed at Amsterdam's Schipol airport, with adding a picture of a fly to the urinals in the men's toilets in order to improve their users' aim.   Social influences on ...

31 Psychological Defense Mechanisms Explained
Norm of Reciprocity and Persuasion

Norm of Reciprocity and Persuasion

The norm of reciprocity leads us to reward helpful behavior. But how is this social norm is used to influence our actions and purchasing decisions?


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