Memory and Association - Psychologist World

Have you ever been in a situation where someone you know came up to you in the street and started chatting for ages about something from the past, and try as you might, you just could not remember this person's name? Maybe you couldn't even remember where you knew them from, so you worded your own questions very carefully.

Well you're not on your own if you have been in such a situation. This method of memory association will ensure that it does not happen again.

When you first begin memory association you may feel that it takes too much effort or time, but practice will not only make perfect, but you will amaze everyone with your super new skills.

How to do it

To begin with we're going to explain how to put faces and names together, but this can be expanded to include remembering dates and events and all sorts of other information. As you practice putting faces and names together you are activating certain brain cells which are much easier to access as your expertise grows.

When you first hear a person's name spoken don't bother repeating it to yourself - simply convert the name to the nearest sounding word or words that you can think of. There are no hard and fast rules about this, because it is better that you work with images that are conjured up by your own mind, but here are a few examples.

The same principle can be used with feminine names and surnames - which incidentally should be much easier to relate to when you think of names like Barber and Fields.

Next we need to remember the face of the person who's name we've memorized. Well, when you first meet this person, use their first name (if appropriate) as much as possible in conversation. This can come across as quite flattering and also aid your memory skills by repetition.

As you are talking to this person, pick out some feature on their face which seems more prominent than the rest and link and connect it to the name.

For example, the name Vincent Price (no, not the famous one), a young man with a pointed nose, could be pictured as Vincent Van Gogh selling a picture of a pointed nose.

Another example, Tom Burton with curly hair, could be imagined as a tom cat with curly whiskers and hair, wearing a Burton's suit.

Memory and Chewing Gum: How research at two universities found memory recall can be improved by chewing gum.

Memory and Association: Has someone you know come up to you in the street, and try as you might, you just could not remember this person's name? Put Names and Faces together and don't forget names again with this associative memory technique.

Conditioning Introduction: What is conditioning? What Pavlov's dogs experiment teaches us about how we learn.

Craik & Lockhart (1972) Levels of Processing Theory: Traditional theories of memory segmented human memory into different stores for example, the multi-store model with sensory, short-term and long-term stores. Find out how Craik & Lockhart's Level's of processing theory opposes this.

Craik & Tulving (1975) Levels of Processing: Craik & Tulving wanted to test whether the level of processing affected how well we remember information. Read an explanation and evaluation of this research.

What affects Classical Conditioning?: Issues affecting classical conditioning.

The Associative Method

Putting Names and Faces together to remember better

How to do it