Good afternoon! I've recently had a discussion with some friends regarding the legitimacy of socialization of roles, in particular that a good deal of it is subconscious via just observing models (media, peers, etc.). They seem to be skeptical of how much of these sorts of things stick with us, as well as how much they even influence our behavior. I was hoping that there may be some landmark studies that could be provided that I may reference when discussing the topic with them next. Thanks in advance, and have a good one!