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Influence



The Subliminal Influence of Ambient Music on Shoppers The Subliminal Influence Of Ambient Music On Shoppers

Manipulation by Music

We are all accustomed to hearing ambient music in public spaces, everywhere from DIY shops to supermarkets. In any other situation, such as when driving in the car or listening to an album at home, music can set your mood. But in shopping malls and shops, ambient music is so common that we usually don't pay conscious attention to what we are...

The Subliminal Influence of Ambient Music on Shoppers
Compliance Strategies: Common Persuasion Techniques Compliance Strategies: Common Persuasion Techniques

Persuasive Techniques

Persuasion can be a difficult task. Convincing a person, or a group of people, to comply with a request, or to agree with you on a particular viewpoint, can be a formidable challenge. Yet, why are some people able to persuade better than others? Salespeople, for example, earn a living from confidence in their ability to convince people that they need to buy...

Compliance Strategies: Common Persuasion Techniques
Social Influence Social Influence

Psychology of Influence

What causes us to obey to authority figures such as police, teachers and politicians and why do people conform to social norms? A number of psychologists have tries to explain obedience and social influence, and in this section of Psychologist World we look at studies, theories and explanations of the influences we succumb to in every day life. The...

Social Influence
Zimbardo's Stanford Prison Experiment Zimbardo's Stanford Prison Experiment

Slave To Your Role?

Zimbardo's Stanford prison experiment revealed how social roles can influence our behavior. We look at how it was conducted and what we can learn from it.

Zimbardo's Stanford Prison Experiment
Brainwashing Brainwashing

Brainwashed

Brainwashing, its origins and its use in cults and media.

Brainwashing
Leading Questions: How Interviewers Influence Eyewitness Testimonies Leading Questions: How Interviewers Influence Eyewitness Testimonies

Leading Questions

A leading question is one which leads or persuades a person towards giving a particular response. The way in which a question is ‘framed’ - the use of particular wording and limiting the range of acceptable answers - can direct a person to giving an answer that lacks the accuracy of one provided in response to an open-ended question. For...

Leading Questions: How Interviewers Influence Eyewitness Testimonies
Foot-in-the-Door as a Persuasive Technique Foot-in-the-Door As A Persuasive Technique

Foot-in-the-Door Persuasion

The foot-in-the-door technique (or FITD) is a strategy used to persuade people to agree to a particular action, based on the idea that if a respondent will comply with an small initial request then they will be more likely to agree to a later, more significant, request, which they would not have agreed to had they been asked it outright. The...

Foot-in-the-Door as a Persuasive Technique
Ingratiation as a Persuasive Strategy Ingratiation As A Persuasive Strategy

Persuasion with Ingratiation

Ingratiation is a persuasive technique which people used to appear more amiable to another person or group, so that they might accept them and comply with their requests. Ingratiation can be planned (e.g. inviting a boss to dinner in an effort to secure a pay rise) but is commonly used in the course of everyday social encounters as a means of gaining the...

Ingratiation as a Persuasive Strategy
Norm of Reciprocity and Persuasion Norm Of Reciprocity And Persuasion

How the Norm of Reprocity Influences Behavior

The norm of reciprocity is a social convention that compels people to return a favor when someone has helped them. It also sometimes results in people wanting to see antisocial behavior against them punished. As this social norm is universally-recognized, we feel obliged to reciprocate acts of goodwill. We also expect others to repay our own helpful...

Norm of Reciprocity and Persuasion
'Big Five' Personality Traits Affect Transportation Effects - Study 'Big Five' Personality Traits Affect Transportation Effects - Study

Influenced by Stories?

Do you ever find yourself engrossed by tales of fantasy? Or do you find that science-fiction storylines are a little too far fetched to be believable? Whether you are easily engaged by narratives in films, TV shows and novels depends on your personality traits. If have difficulty believing some storylines, your 'Big Five' personality traits may...

'Big Five' Personality Traits Affect Transportation Effects - Study
The Door-in-the-Face Technique as a Compliance Strategy The Door-in-the-Face Technique As A Compliance Strategy

The "Door-in-the-Face" Technique

The door-in-the-face technique is a type of sequential request strategy. It is often used to increase compliance rates of a particular request. In contrast to the foot-in-the-door technique, which prefaces a request with a smaller request that the respondent is more likely to agree with, door-in-the-face requests involve asking a more demanding question,...

The Door-in-the-Face Technique as a Compliance Strategy
Asch: Social Influence, Conforming in Groups Asch: Social Influence, Conforming In Groups

Asch: Social Influence, Conforming in Groups

The Asch conformity experiments were a series of studies that starkly demonstrated the power of conformity in groups.

Asch: Social Influence, Conforming in Groups
Subliminal Advertising Subliminal Advertising

Subliminal Advertising

How subliminal advertising has been used to influence the public, including examples.

Subliminal Advertising
Influence of Language Influence Of Language

Influence of Language

How the words we use and media language affect our thinking.

Influence of Language
False Memories False Memories

False Memories

You may take it for granted that the person whose memory you can trust the most is your own. Yet, psychologists have found that our recollection of everyday events may not be as dependable as we would believe. Moreover, even once information has been committed to memory, it can be altered. Our recollection of memories can be manipulated and even entire...

False Memories
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