Maslow's Hierarchy of Needs
What motivates humans? Maslow's hierarchy pyramid explains.
What motivates our behavior?
Applying Maslow's Theory
Abraham Maslow (1908-1970) tried to further previous explanations of behaviour, and looked specifically at what motivates humans. Many theories such as those of Freud, agree that we are motivated by primitive desires such as sex, and the need to feed and drink, and that our behaviour prioritises fulfilling these needs for survival and reproduction. Maslow, however, took a new approach. Prior to Maslow's Hierarchy of Needs, which we'll look at in a moment, key psychologists such as Freud gave highly reductionist views, accounting for our behaviour in terms of primarily sexual desires. Maslow also pointed out that many previous explanations were based on looking at ill people, and that focusing on abnormality isn't necessarily a good start for theories to explain the behaviour of the healthy.