Sign In · New? Sign Up
Learn More Psychology
Access every article, download
guides, audio and more.
Join Today
Psychologist World

Schemas and Memory

How schemas influence what we pay attention to and the memories we recall.

Schemas and Memory

Schemas (or schemata) refer to a type of cognitive heuristic which facilitates our understanding of our environment. They are mental concepts which are used to recognize and develop an understanding of otherwise complex objects and ideas, from recognizing people, animals and objects in our immediate environment, to processing other types of information, such as what to expect during a repeated activity like attending a wedding, or attending a job interview. Schemas also affect the way in which memories are encoded and retrieved, supporting the theory that our memories are reconstructive.

Schemas are a form of cognitive heuristic - a rule which makes assumptions about a particular situation and, although not completely accurate, enables us to make snap judgements which meet our everyday needs.

Schemas are a product of our experiences starting from a very early age and can be adjusted or refined throughout our lives.

For instance, as young children, we may encounter pet cats. We recognize the typical characteristics of these animals (e.g. furry, walk on four legs, miaow, have whiskers around their mouths) and gradually create in our minds a schema of a cat. The next time we see an animal, we will use the schema to identify it as being a cat: if it resembles our schema, we consider it to be a cat. But if we see a dog barking instead of miaowing, the animal does not conform to our schema and we do not consider it to be a cat.

Using schemas, we are able to develop an understanding of the objects around us based on characteristics that we have encountered in similar objects in the past. Past schemas can also help us in future, novel situations. When we are given a electronic device that we do not recognize (e.g. a new type of phone), previous experience of electronics (embodied in a schema) will tell us that it should have an on/off button, and so we seek that to turn it on before trying to use it. 

Schemas can also hinder our understanding of new concepts, leading us to fall back on prior knowledge rather than encouraging us to try to understand an idea anew. People often create stereotypes - a type of schema - which assign particular traits to a group of people, and expect all members of the group to possess those traits when encountering them. When they meet someone from that group who does not conform to their preconceived stereotype, they may overlook their differences and judge them based on a group categorization rather than on their individual characteristics.


The concept of schemas was first outlined by the German philosopher Immanuel Kant in The Critique of Pure Reason (1781). The idea was later picked up by Swiss psychologist Jean Piaget, a self-described “genetic epistemologist” who led research into the origins of human thought. Piaget proposed a series stages of cognitive development in children and believed that schemas were acquired from an early age as an adaptation to one’s environment - a cognitive heuristic used to comprehend an otherwise complex new situation (Piaget, 1923).

Frederic Bartlett (1886-1969), a psychologist at the University of Cambridge, later conducted an experiment to test the effect of schemas on memory recall. In 1932, Bartlett told a Native American folktale known as the “War of the Ghosts” to a group of British participants. The story was chosen as it was one which they were unlikely to have heard before. Bartlett then asked subjects to recall their memory of the story at varying intervals and recorded their version of it as time progressed.

Bartlett reported that the memories described initially closely followed the original story. As time progressed, however, he observed that participants’ accounts became less detailed, only retaining memories of key aspects of the story and filtering out elements which did not seem right, as well as adjusting others so that the tale adhered to the cultural norms that they were used to, rather than those of the Native Americans from whom the story had originated.

The accounts of the story recounted by the participants confirmed Bartlett’s belief that memory is reconstructive. Instead of storing the story verbatim, as it was told, memories of separate elements of the tale appeared to have been stored. When asked to recall it, participants appeared to have pieced together those memories with the help of schemas, which encouraged the inclusion of details that conformed to their expectation of what should have happened in the story, leading to the exclusion of details which did not seem to ‘fit’ it (Bartlett, 1932).

Fluidity: Assimilation or Accommodation

Piaget recognized that schemas remain fluid, cognizant of new information which either enforces or challenges them. He suggested that we either understand such information in terms of an existing schema, or that we accommodate it by adjusting our schemas to take account of it.

Imagine if a centenarian, who believes in magic but if unfamiliar with modern technology, was introduced to a mobile phone. He would likely be astounded by the way it enables him to speak to someone at the other side of the globe. He may use assimilation to explain this newfound capability in terms of his existing understanding of the world, writing off the phone’s capabilities as being an act of magic. Alternatively, accommodation may occur, whereby the man adjusts the schema, realising that his understanding of the world needs to be changed to comprehend this new technology (Piaget, 1923).

Types of Schema

Various types of schema help us to understand a range of concepts. They can influence memories of events at the point of them being witnessed, affecting what our attention focusses on, therefore affecting the chunks of information available for encoding as long-term memories. This confirmation bias leads us to tend to seek out information which supports existing schemas, rather than that which may contradict it.

Additionally, when we try to remember an event, schemas can help us to piece together memories from it, but can lead to false memories based on our impression of how it should have occurred, rather than how it actually happened.

Types of schema include:

  • Object Schemas

    Object schemas inform our understanding of what various objects are, how they should function and what we should expect of them. For example, we understand how to use a door - walking up to it, turning a handle, pushing it open and walking through the doorway - because previous observations of people using doors have led to the creation of an object schema for doors.

  • Stereotypes

    A stereotype describes a set of characteristics that a person associates with a group of people, often falsely assuming that all the members of that group will abide by a particular set of behaviors or other traits. A common stereotype - that people in Paris are more romantic than those elsewhere - might lead us to generalize that everybody living in the city is romantic. To meet a person who is cold or obviously not romantic, but who claims to be Parisian, would contradict the preconceptions we associate with this stereotype. Our reductionist schema would not explain the mismatch between the person’s claim as to where they live, and his or her personality. We might doubt that they are from Paris (assimilation) or realise that not every Parisian is necessarily romantic (accommodation).

  • Prototypes

    A prototype is a schema which describes a concept in its idealised form. The mention of a ‘beach holiday’ may conjure up ideas of a warm sun, soft sand and delicious ice cream, excluding negative aspects, such as sunburn, gritty sand and ice cream rapidly melting in the sun’s heat. In this case, we have created a prototype of an ideal holiday on a beach, rather than a schema which reflects true details of it.

    Swiss psychiatrist Carl Jung noted that people possess many common prototypes - or archetypes - of idealised characters, such as the caring mother figure (the “Great Mother”) and the meek but enlightened “wise old man”. The traits of such prototypical schemas, with which we can all identify, can be found amongst characters in stories across different cultures and eras (Jung, 1939).

  • Script

    Activities and specific occasions often follow a particular schedule of events. We know that a wedding tends to involve a ceremony, followed by a celebratory meal and reception, whilst a commute to work might involve leaving the house, walking to the bus stop, paying the bus driver and taking a seat until you arrive outside your office. We create event schemas known as ‘scripts’, so that we can prepare for, and adapt to, repeated situations. Unanticipated interruptions to this script tend to be unexpected, and can cause distress - e.g. the bus breaking down and causing you to be late for work.

  • Role Schema

    People tend to hold common expectations of how a person in a particular role should behave. Aside from a particular uniform, we anticipate that particular roles should be carried out by people with specific personality traits. For example, many people would expect a priest or vicar to be somewhat introverted - a calm figure who is quietly spoken - yet these traits are not necessitated by the role of a vicar. Instead, it is the role schema which defines our expectations.

  • Self Schema

    Self schemas refer to the way in which we perceive ourselves. If we hold a self schema that describes an ambitious person, our behavior will be adjusted to aspire towards that schema - we might take more risks and expect to be successful, whilst a self schema depicting a timid person might lead us to take the back seat in large groups and avoid confrontations. By adjusting our self schema we can alter the self-expectations of our own behavior.

  1. Piaget, J. (1926). The Language and Thought of the Child. London: Routledge.
  2. Bartlett, F.C. (1932). Remembering: A Study in Experimental and Social Psychology. Cambridge: Cambridge University Press.
  3. Jung, Carl and Dell, S.M. (1939). The Integration of the Personality (English translation). New York: Farrar & Rinehart.
Most Read
Personality Quizzes
Self-Help Guides
Follow Psychologist World

More on Memory Psychology

Memory Like A Goldfish?

Test your short-term memory with this online feature.

Memory Test

  • False Memories

    How false memories are created and can affect our ability to recall events.

  • Why Do We Forget?

    Why do we forget information? Find out in this fascinating article exploring...

  • Conditioned Behavior

    What is conditioning? What Pavlov's dogs experiment teaches us about how we...

  • Interrupt To Remember?

    Explanation of the Zeigarnik effect, whereby interruption of a task can lead to...

More on Memory Psychology

Sign Up for Unlimited Access
Psychologist World
Join Psychologist World today for unlimited access to 2,200+ psychology theories, approaches, studies, experiments and guides:
  • Psychology approaches, theories and studies explained
  • Body Language Reading Guide
  • How to Interpret Your Dreams Guide
  • Self Hypnosis Downloads
  • Plus More Member Benefits

You May Also Like...