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Influence & Personality Psychology

In this area you will find our compilation of articles on personality types, how we are affected by the traits of our personality, and how people influence each other, be it through 'brainwashing', roles or language...

In this area you will find our compilation of articles on personality types, how we are affected by the traits of our personality, and how people influence each other, be it through 'brainwashing', roles or language...



The Subliminal Influence of Ambient Music on Shoppers The Subliminal Influence Of Ambient Music On Shoppers

Manipulation by Music

We are all accustomed to hearing ambient music in public spaces, everywhere from DIY shops to supermarkets. In any other situation, such as when driving in the car or listening to an album at home, music can set your mood. But in shopping malls and shops, ambient music is so common that we usually don't pay conscious attention to what we are...

Lemon Juice Introversion Test Lemon Juice Introversion Test

Mouth-Watering Lemons?

What does your response to tasting bitter lemon juice suggest about your personality? Most of us will be accustomed to taking personality tests that take the form of questionnaires. In a series of questions, you might be asked how you would respond to a particular situation, or how you tend to feel when a type of event occurs in your life. A less...

Compliance Strategies: Common Persuasion Techniques Compliance Strategies: Common Persuasion Techniques

Persuasive Techniques

Persuasion can be a difficult task. Convincing a person, or a group of people, to comply with a request, or to agree with you on a particular viewpoint, can be a formidable challenge. Yet, why are some people able to persuade better than others? Salespeople, for example, earn a living from confidence in their ability to convince people that they need to buy...

Authoritarian Personality Authoritarian Personality

Are You Authoritarian?

  How much do you agree with the following statements?   People can be divided into two distinct classes - the weak and the strong. Some people are born with the urge to jump from high places. No weakness or difficulty can hold us back if we have enough willpower. Most of our social problems would be solved if we could...

Social Influence Social Influence

Psychology of Influence

What causes us to obey to authority figures such as police, teachers and politicians and why do people conform to social norms? A number of psychologists have tries to explain obedience and social influence, and in this section of Psychologist World we look at studies, theories and explanations of the influences we succumb to in every day life. The...

Zimbardo's Stanford Prison Experiment Zimbardo's Stanford Prison Experiment

Slave To Your Role?

Zimbardo's Stanford prison experiment revealed how social roles can influence our behavior. We look at how it was conducted and what we can learn from it.

Brainwashing Brainwashing

Brainwashed

Brainwashing, its origins and its use in cults and media.

Extraversion and Introversion Extraversion And Introversion

Extraversion and Introversion

Do you thrive when you are the center of attention in a large group? Are you the first person to introduce yourself at a party? Or, do you turn shy at parties and situations in which you might have to speak to strangers? If you flourish in social situations, you may have an extroverted personality. For decades, psychologists have used this personality...

Leading Questions: How Interviewers Influence Eyewitness Testimonies Leading Questions: How Interviewers Influence Eyewitness Testimonies

Leading Questions

A leading question is one which leads or persuades a person towards giving a particular response. The way in which a question is ‘framed’ - the use of particular wording and limiting the range of acceptable answers - can direct a person to giving an answer that lacks the accuracy of one provided in response to an open-ended question. For...

Foot-in-the-Door as a Persuasive Technique Foot-in-the-Door As A Persuasive Technique

Foot-in-the-Door Persuasion

The foot-in-the-door technique (or FITD) is a strategy used to persuade people to agree to a particular action, based on the idea that if a respondent will comply with an small initial request then they will be more likely to agree to a later, more significant, request, which they would not have agreed to had they been asked it...

Ingratiation as a Persuasive Strategy Ingratiation As A Persuasive Strategy

Persuasion with Ingratiation

Ingratiation is a persuasive technique which people used to appear more amiable to another person or group, so that they might accept them and comply with their requests. Ingratiation can be planned (e.g. inviting a boss to dinner in an effort to secure a pay rise) but is commonly used in the course of everyday social encounters as a means of gaining the...

Norm of Reciprocity and Persuasion Norm Of Reciprocity And Persuasion

How the Norm of Reprocity Influences Behavior

The norm of reciprocity is a social convention that compels people to return a favor when someone has helped them. It also sometimes results in people wanting to see antisocial behavior against them punished. As this social norm is universally-recognized, we feel obliged to reciprocate acts of goodwill. We also expect others to repay our own helpful...

'Big Five' Personality Traits Affect Transportation Effects - Study 'Big Five' Personality Traits Affect Transportation Effects - Study

Influenced by Stories?

Do you ever find yourself engrossed by tales of fantasy? Or do you find that science-fiction storylines are a little too far fetched to be believable? Whether you are easily engaged by narratives in films, TV shows and novels depends on your personality traits. If have difficulty believing some storylines, your 'Big Five' personality traits may...

The Door-in-the-Face Technique as a Compliance Strategy The Door-in-the-Face Technique As A Compliance Strategy

The "Door-in-the-Face" Technique

The door-in-the-face technique is a type of sequential request strategy. It is often used to increase compliance rates of a particular request. In contrast to the foot-in-the-door technique, which prefaces a request with a smaller request that the respondent is more likely to agree with, door-in-the-face requests involve asking a more demanding question,...

Five Factors Test Five Factors Test

Five Factors Test

Test your personality across five factors.

How Agreeable Are You? How Agreeable Are You?

How Agreeable Are You?

How agreeable are you? Take the online test.

Conscientiousness Test Conscientiousness Test

Conscientiousness Test

How conscientious are you? Test yourself.

Asch: Social Influence, Conforming in Groups Asch: Social Influence, Conforming In Groups

Asch: Social Influence, Conforming in Groups

The Asch conformity experiments were a series of studies that starkly demonstrated the power of conformity in groups.

Authority Authority

Authority

Adorno's F-Scale revisited.

Personality Type Test Personality Type Test

Personality Type Test

Psychoanalyst Sigmund Freud theorised that our personality development is based on childhood events and labelled personality types such as analy retentive and oral. Discover your Freudian personality type with this test.

Subliminal Advertising Subliminal Advertising

Subliminal Advertising

How subliminal advertising has been used to influence the public, including examples.

Are You An Extrovert? Test Are You An Extrovert? Test

Are You An Extrovert? Test

How extrovert are you? Find out with this online test.

Five Factor Test Five Factor Test

Five Factor Test

Measure 5 aspects of your personality with this online test: openness to experience, concienciousness, extraversion, agreeableness and neuroticism

Are You Neurotic? Test Are You Neurotic? Test

Are You Neurotic? Test

Find out if you're neurotic with our free test.

Openness to Experience Test Openness To Experience Test

Openness to Experience Test

Are you a daredevil or a hermit? Find out with this online test.

Handedness Handedness

Handedness

What makes us left handed? Evolution from war, brain hemispheres or something else.

Influence of Language Influence Of Language

Influence of Language

How the words we use and media language affect our thinking.

Famous Left Handers Famous Left Handers

Famous Left Handers

Information on famous left handed people.

Personality Types (Friedman & Rosenman) Personality Types (Friedman & Rosenman)

Personality Types (Friedman & Rosenman)

Personality types according to Freidman and Rosenman.

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